Wednesday, June 06, 2007

olympic logo


the london olympic organizing committee released the official logo for the 2012 olympics today. when somebody in my office showed it to me i thought, "i can do better than that." so i created my own logo.

the logo is based on the map of the london subway system. the overall shape represents the bouquet the winners receive with their medals during the medal ceremony. london is placed at the bottom as a label for the stop where all the lines, representing the people of the world, come together, just as everyone will come together for the olympic games. i chose a type face that uses a circular "O" to reflect the shape of the symbol representing where lines and people intersect.

tell me what you think.

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5 Comments:

Anonymous Anonymous said...

i think yours is a heck of a lot better than the seizure-inducing logo they currently have

7:33 PM  
Anonymous Anonymous said...

Definately better than the official logo. I really like how you incorporated a subway-inspired design to make it more specific to the region.

9:01 PM  
Anonymous Anonymous said...

beautiful and well thought.

i wonder what the symbolism behind the pink new-wave is supposed to be . . .

6:25 PM  
Anonymous Anonymous said...

I like it. Send a copy to the olmpic committee.

Dad

2:01 AM  
Anonymous Anonymous said...

I can't believe that the committee decided on the pink logo.

I love your design. Very well thought through while maintaining it's olympic symplicity.

Consider turning it in. I can definately assist you through the right avenues, if needed.

email me: promote.your.ideas@gmail.com

-- adelle

6:41 AM  

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